The collaboration with MomentumMagazin.ch started with one image for the ecological themed article. I explored a range of ideas through sketching, focusing on how to visually communicate the core message of the article or theme. Once the initial concepts were refined, with editorial team we selected the most compelling direction and moved on to digital refining.
Working in vector ensured that the artwork would adapt seamlessly to both print and online platforms, with possibility to animate it for social media. Color palettes, composition, and movement were carefully considered to maintain the integrity of the illustration across different mediums.